OYA URBAN TREE
The Climate Infrastructure. The Urban Media.
POWERED BY TECHNOLOGY FROM
260 SQM
High-density structural shading surface for optimal protection.
3.5 TONS (GVW)
Simplified logistics on a standard road trailer.
MISTING
Adaptive micro-diffused system.
200 PEOPLE
Overall hosting capacity, including about thirty integrated seats at the base of the structure.
10 METERS
Mast height offering 360° visibility over several hundred meters.
1H30
Record assembly time for agile deployment without foundations.
| Indicator | Classic Urban Furniture | OYA Urban Tree |
|---|---|---|
| Installation | Weeks / Heavy works (concrete) | 1.5 hours / Zero works (Transitional urbanism) |
| Mobility | Static | Mobile (Movable according to events) |
| Thermal Impact | Passive (Simple shade) | Active (-5°C felt in 30 min) |
ACCELERATED DEPLOYMENT
WHAT IF THE ANSWER TO HEAT ALSO BECAME A NEW ASSET FOR THE CITY?
OYA creates cool, visible, and welcoming spaces where the city needs them: squares, forecourts, pedestrian streets, festivals, or major events.
Mobile, useful, and valuable, it protects inhabitants while limiting the impact on the public budget — and can even generate new revenue.
A VISIBLE, USEFUL, AND SPONSORABLE GATHERING POINT
OYA creates a mobile cooling island where visitors stop, meet, and stay longer. A visible, useful, and sponsorable gathering point, serving the public experience and event revenues.
UNPRECEDENTED
Digital mix, billboard, and special operation · No equivalent device on the market
USER-FRIENDLY
Natural gathering place · The audience comes on its own and stays
PRACTICAL
Relaxation area = maximum attention · 10 to 30 min of presence per person
IMPACTFUL
Premium advertising devices that highlight your sponsors' brands
MOBILE
Where you need it for your events, when you need it
EASY TO INSTALL
½ day of installation · From 1 week to 1 month · Reduced costs
OYA TRANSFORMS MEDIA SUPPORTS INTO ISLANDS OF SHADE, FRESHNESS, AND COMFORT FOR THE PUBLIC.
A premium space where brands are not just seen: they bring a real benefit.
A SHADE STRUCTURE, A MEDIA
200
people simultaneously (standing)
8,000
people / day (8am–midnight)
56,000
people / week
224,000
people / month
10–30'
average presence duration per person
½ day
installation time on site
MAXIMUM POWER
224,000 contacts/month · 4,480,000 opportunities to see/month · incomparable visibility in public space
OPTIMAL MEMORIZATION
10 to 30 min of presence · maximum attention · captive audience in a relaxing place
PREMIUM IMAGE
Association with public utility, modernity, and Michelin innovation
DATA & CONTACTS
Qualified audience capture · gender, age, presence time · GDPR compliant
PREMIUM CONTEXT
OYA is the urban lung of summer, refreshment, well-being, ecology · your brand breathes with the city
IMMEDIATELY MEASURABLE
Real-time tracked campaign · data delivered at the end of the operation
OUR DEPLOYMENT AT LA MARSEILLAISE PÉTANQUE TOURNAMENT
*Data derived from an on-site satisfaction survey conducted among 117 respondents.
PRESS REVIEW
Soll schon bald in den Verkauf gehen: Reifenhersteller Michelin entwickelt faltbare Sonnenschutzkonstruktion
NeozOne (France) • July 3, 2026Face à la canicule, Michelin invente un arbre gonflable capable de créer 260 m² d’ombre
Welectric (Portugal) • July 1, 2026Oya Urban Tree, solução de proteção solar inteligente criada pelo Michelin Innovation Lab
Le Parisien (France) • June 28, 2026« Une réponse concrète aux épisodes de chaleur extrême » : Michelin invente l’arbre gonflable
La Tribune (France) • June 24, 2026Canicules en ville : cette start-up s’apprête à industrialiser une ombrière gonflable
L’Usine Nouvelle (France) • June 23, 2026Canicule : face aux fortes chaleurs, Michelin déploie son ombrière Oya Urban Tree...
Autonoción (Spain) • June 23, 2026260 m² de sombra, sin instalación y lista en cuestión de segundos...
Racing.nl (Netherlands) • June 23, 2026Deze zomer te koop: bandenfabrikant Michelin ontwikkelt een opvouwbare zonweringsconstructie
MotorCube (Italy) • June 19, 2026Michelin sviluppa OYA Urban Tree: la soluzione contro il caldo estremo in città
Bref Eco (France) • June 19, 2026Michelin fait pousser l’ombre en ville avec OYA Urban Tree
Tyre News (UK) • June 19, 2026Michelin Innovation Lab Turns Sombrero Prototype into OYA Urban Tree
Michelin (International) • June 18, 2026Michelin and Scale Up Booster are partnering to accelerate the development of OYA Urban Tree
FROM SOMBRERO TO OYA
2022
Start of the Sombrero program within a dedicated Michelin Innovation group team
2024
Successful proof of concept in Toulouse: 100% satisfaction from the public and the City Hall.
2025
Scale-Up Booster is chosen by Michelin to launch the start-up
2026
OYA Urban Tree is born, with not just a shade structure, but an approach designed to limit the cost of protection, making protecting easier
