OYA URBAN TREE
The Climate Infrastructure. The Urban Media.
TECHNOLOGY POWERED BY
260 SQM
High-density structural shading area for optimal protection.
3.5 TONS (GVW)
Simplified logistics on a standard road trailer.
MISTING SYSTEM
Micro-diffused and adaptive cooling system.
250 PEOPLE
Overall capacity, including around thirty integrated seats at the base.
10 METERS
Mast height providing 360° visibility from several hundred meters away.
1H30
Record assembly time for agile deployment without foundations.
| Indicator | Classic Urban Furniture | OYA Urban Tree |
|---|---|---|
| Installation | Weeks / Heavy works (concrete) | 1h30 / Zero works (Transitional urbanism) |
| Mobility | Static | Mobile (Relocatable according to events) |
| Thermal Impact | Passive (Simple shade) | Active (-5°C feels-like in 30 min) |
ACCELERATED DEPLOYMENT
WHAT IF THE RESPONSE TO HEATWAVES ALSO BECAME A NEW ASSET FOR THE CITY?
OYA creates cool, visible, and welcoming spaces exactly where the city needs them: squares, forecourts, pedestrian streets, festivals, or major events.
Mobile, useful, and monetizable, it protects citizens while minimizing the impact on public budgets — and can even generate new revenue streams.
A VISIBLE, USEFUL, AND SPONSORABLE RALLYING POINT
OYA creates a mobile cooling island where visitors stop, meet, and stay longer. A visible, useful, and sponsorable rallying point, enhancing both the public experience and the event's revenue.
UNPRECEDENTED
Digital mix, display, and special operations · No equivalent device on the market
CONVIVIAL
Natural gathering place · The audience comes naturally and stays
PRACTICAL
Relaxation area = maximum attention · 10 to 30 min of presence per person
IMPACTFUL
Premium advertising devices that highlight your sponsors' brands
MOBILE
Exactly where you need it for your events, right when you need it
EASY TO INSTALL
½ day installation · From 1 week to 1 month · Reduced costs
OYA TRANSFORMS MEDIA ASSETS INTO ISLANDS OF SHADE, COOLING, AND COMFORT FOR THE PUBLIC.
A premium space where brands are not just seen: they bring a real benefit.
ONE SHADE STRUCTURE, ONE MEDIA
250
people simultaneously (standing)
8,000
people / day (8am–midnight)
56,000
people / week
224,000
people / month
10–30'
average dwell time per person
½ day
on-site installation time
MAXIMUM POWER
224,000 contacts/month · 4,480,000 opportunities to see/month · incomparable visibility in public space
OPTIMAL MEMORIZATION
10 to 30 min of presence · maximum attention · captive audience in a relaxation area
PREMIUM IMAGE
Association with public utility, modernity, and Michelin innovation
DATA & CONTACTS
Qualified audience capture · gender, age, dwell time · GDPR compliant
PREMIUM CONTEXT
OYA is the urban lung of summer: cooling, well-being, ecology · your brand breathes with the city
IMMEDIATELY MEASURABLE
Campaign tracked in real-time · data delivered at the end of the operation
OUR DEPLOYMENT AT "LA MARSEILLAISE DE PÉTANQUE"
*Data from the on-site satisfaction survey conducted among 117 respondents.
PRESS REVIEW
Expected to go on sale soon: Tire manufacturer Michelin develops foldable sun protection structure
NeozOne (France) • July 3, 2026Facing the heatwave, Michelin invents an inflatable tree capable of creating 260 sqm of shade
Welectric (Portugal) • July 1, 2026OYA Urban Tree, a smart sun protection solution created by the Michelin Innovation Lab
Le Parisien (France) • June 28, 2026"A concrete response to extreme heat episodes": Michelin invents the inflatable tree
La Tribune (France) • June 24, 2026Heatwaves in the city: this start-up is preparing to industrialize an inflatable shade structure
L’Usine Nouvelle (France) • June 23, 2026Heatwave: facing the high temperatures, Michelin deploys its OYA Urban Tree shade structure...
Autonoción (Spain) • June 23, 2026260 sqm of shade, no installation required and ready in a matter of seconds...
Racing.nl (Netherlands) • June 23, 2026On sale this summer: tire manufacturer Michelin develops a foldable sun shading structure
MotorCube (Italy) • June 19, 2026Michelin develops OYA Urban Tree: the solution against extreme heat in the city
Bref Eco (France) • June 19, 2026Michelin grows shade in the city with OYA Urban Tree
Tyre News (UK) • June 19, 2026Michelin Innovation Lab Turns Sombrero Prototype into OYA Urban Tree
Michelin (International) • June 18, 2026Michelin and Scale Up Booster are partnering to accelerate the development of OYA Urban Tree
BFM supports OYA
(The report on OYA starts at 1:05)
OCTOBER 5, 2026 · INSIGHTS
We are becoming more and more visible
SEPTEMBER 28, 2026 · PERSPECTIVE
"We are now moving from innovation to deployment"
SEPTEMBER 18, 2026 · OYA NEWS
Events, cities, companies: OYA's uses are diversifying
SEPTEMBER 11, 2026 · INSIGHTS
When September still feels like summer
SEPTEMBER 4, 2026 · OYA NEWS
French cities are beginning to imagine their OYA for 2027
AUGUST 28, 2026 · OYA NEWS
Summer 2027 is already in the works
AUGUST 21, 2026 · DESIGNING OYA
Designing OYA to last
AUGUST 13, 2026 · INSIGHTS
When public space changes function
AUGUST 6, 2026 · OYA NEWS
After Marseille, early contacts are multiplying
JULY 29, 2026 · PERSPECTIVE
"We will never replace trees"
JULY 17, 2026 · IN THE FIELD
Sometimes, the need is simply in front of a food truck
JULY 8, 2026 · IN THE FIELD
Six days in Marseille: what we observe under OYA
JULY 2, 2026 · OYA NEWS
OYA arrives at the Mondial La Marseillaise à Pétanque
JUNE 25, 2026 · INSIGHTS
Protecting the places where we wait
JUNE 18, 2026 · NEWS / PRESS
Michelin and Scale-Up Booster accelerate the development of OYA Urban Tree
JUNE 12, 2026 · OYA NEWS
A few weeks to install OYA in the heart of Marseille
JUNE 5, 2026 · OYA NEWS
Marseille: an opportunity emerges with La Marseillaise
MAY 29, 2026 · OYA NEWS
We are preparing the first deployments of the summer
MAY 21, 2026 · INSIGHTS
A square today, an event tomorrow: why OYA is mobile
MAY 14, 2026 · OYA NEWS
Dallas: how far can we transport OYA?
MAY 7, 2026 · DESIGNING OYA
From demonstrator to product: a new phase begins
APRIL 29, 2026 · OYA NEWS
Dallas: the project enters its concrete phase
APRIL 23, 2026 · INSIGHTS
Why shade is becoming a true urban asset
APRIL 16, 2026 · OYA NEWS
World Cup 2026: we are talking with Dallas and C3 Presents
APRIL 8, 2026 · OYA NEWS
OYA Urban Tree is born
FROM SOMBRERO TO OYA
2022
Launch of the Sombrero program within a dedicated Michelin Innovation Group team.
2024
Successful proof of concept in Toulouse: 100% satisfaction from the public and the City Council.
2025
Scale-Up Booster is chosen by Michelin to launch the start-up.
2026
OYA Urban Tree is born, bringing not just a shade structure, but an approach designed to limit the cost of protection, making cooling more accessible.
